Deer Park, NY
516-576-0007 877-GROUP-11 Mon–Fri · closed Sat–Sun · AI chat 24/7

About us

Founded on the principles of teamwork.

An independent insurance and employee benefits brokerage in Deer Park, New York, serving organizations from sole practitioners to large enterprises. In business since 1997.

Who we are

We Work For You

Not The Carriers

Group Coverage, Inc. was founded in 1997 on the principles of teamwork, and that remains how the work gets done.

We are an independent brokerage. We partner with leaders across the insurance industry to deliver comprehensive coverage options tailored to each organization’s needs, rather than fitting every client to a single carrier’s shelf.

Our work begins with a comprehensive company profiling process. Before recommending a plan we build an understanding of the organization — its people, its exposures, its budget — and design a package that balances employee satisfaction against cost efficiency.

We serve organizations of every size, from solo practitioners to large enterprises, and we structure programs to match: self-funded, fully insured, and hybrid arrangements, along with cafeteria plans, FSAs, HSAs, HRAs, and Section 125 plans.

Our hires are made on the basis of demonstrated industry expertise, dedication, and ethical standards — the qualities that hold a client relationship together across renewals, claims, and regulatory change.

“One of the most progressive and innovative insurance agencies in New York.”

Group Coverage, Inc.

At a glance

Founded

1997

Model

Independent brokerage

Office

2137 Deer Park Ave
Deer Park, NY 11729

Phone

(516) 576-0007
877-GROUP-11

Hours

Mon–Fri 9am–5pm EST
AI chat 24/7

Licensing

Licensed in many states — ask us if we are in yours

President

William F. Schaake
CIC, CRM, CLCS, ACA Certified

What we handle

Coverage across five categories, plus the HR work behind it.

Everything an organization and its people need, placed and administered by one team.

Our service model

The work after the policy is placed.

Placing coverage is the beginning of the relationship, not the end of it. Our staff carries the administrative load that decides whether a program actually functions day to day.

Enrollment processing Onboarding new hires and running open enrollment each plan year.
Billing reconciliation Checking carrier invoices against your actual census.
Claims handling Assistance with claims as they arise.
COBRA administration Continuation-coverage notices and administration for departing employees.
Account management Ongoing day-to-day support for your account.
Certificate requests Certificates of insurance issued on request.

What we hire for

The founding principle, and the standards we hold our team to.

Teamwork

The principle the firm was founded on in 1997, and the reason a client relationship belongs to the firm rather than to any one desk.

Industry expertise

We look for professionals who know this business — its products, its carriers, and the regulation that governs them.

Dedication

Coverage questions do not keep business hours. We hire people prepared to stay with a problem until it is resolved.

Ethical standards

Reflected in how we advise, and in publishing openly how we are compensated for the brokerage services we provide.

Leadership

Who leads the firm.

William F. Schaake

President

Bill Schaake is President of Group Coverage, Inc. He holds the Certified Insurance Counselor (CIC), Certified Risk Manager (CRM), and Commercial Lines Coverage Specialist (CLCS) designations, and is ACA certified.

He is the firm’s named point of contact for policyholders with questions about how Group Coverage, Inc. is compensated.

Keep exploring

More about the company.

© 2026 Group Coverage, Inc. All rights reserved.