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Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.

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Lorem Ipsum

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum. The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. 

Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero’s work, with the most notable passage excerpted below:

It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.

As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with “do-”, while another begins with the now ubiquitous “lorem ipsum”.

One brave soul did take a stab at translating the almost-not-quite-Latin. According to The Guardian, Jaspreet Singh Boparai undertook the challenge with the goal of making the text “precisely as incoherent in English as it is in Latin – and to make it incoherent in the same way”. As a result, “the Greek ‘eu’ in Latin became the French ‘bien’ […] and the ‘-ing’ ending in ‘lorem ipsum’ seemed best rendered by an ‘-iendum’ in English.”

Aldus Corporation, which later merged with Adobe Systems, ushered lorem ipsum into the information age with its desktop publishing software Aldus PageMaker. The program came bundled with lorem ipsum dummy text for laying out page content, and other word processors like Microsoft Word followed suit. More recently the growth of web design has helped proliferate lorem ipsum across the internet as a placeholder for future text—and in some cases the final content (this is why we proofread, kids).The strength of lorem ipsum is its weakness: it doesn’t communicate. To some, designing a website around placeholder text is unacceptable, akin to sewing a custom suit without taking measurements. Kristina Halvorson notes:

So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like.One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.

As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with “do-”, while another begins with the now ubiquitous “lorem ipsum”.

One brave soul did take a stab at translating the almost-not-quite-Latin. According to The Guardian, Jaspreet Singh Boparai undertook the challenge with the goal of making the text “precisely as incoherent in English as it is in Latin – and to make it incoherent in the same way”. As a result, “the Greek ‘eu’ in Latin became the French ‘bien’ […] and the ‘-ing’ ending in ‘lorem ipsum’ seemed best rendered by an ‘-iendum’ in English.” Don’t bother typing “lorem ipsum” into Google translate. If you already tried, you may have gotten anything from “NATO” to “China”, depending on how you capitalized the letters. The bizarre translation was fodder for conspiracy theories, but Google has since updated its “lorem ipsum” translation to, boringly enough, “lorem ipsum”.

Lorem Ipsum is Lorem Ipsum

The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.

As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with “do-”, while another begins with the now ubiquitous “lorem ipsum”.

  1. In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero’s work, with the most notable passage excerpted below:
  2. In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero’s work, with the most notable passage excerpted below:
  3. In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero’s work, with the most notable passage excerpted below:
  4. In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero’s work, with the most notable passage excerpted below:
  5. In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero’s work, with the most notable passage excerpted below:
  6. In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero’s work, with the most notable passage excerpted below:
  7. In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero’s work, with the most notable passage excerpted below:

It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.

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Lorem ipsum was purposefully designed to have no meaning

Each state has its own requirements for workers’ compensation insurance and employer’s liability if employees are hired and under the control and direction of the landlord. This rule may even apply to independent contractors hired by the management of the building if it is determined there is vicarious liability due to the nature of worker delegated and/or performed by the contractors. It is important to check with the department of labor in the various states as well as the Office of Consumer Affairs in the local community to check if independent contractors are required to carry their own coverage and to what extent. If so, it may be important to list the landlord or building owner as an additional insured with respect to any liability claims.

Statutory Disability Insurance is only mandated in a handful of states. Often called DBL policies, coverage is afforded to those employees injured by sickness or illness that is not employment related. The remuneration is determined by the level of pay if the employee was actively at work. The duration of payment generally lasts no longer than six months and often has a deductible of one week for hospitalizations. Please check the policy for the terms and conditions and whether your state requires workers’ compensation and/or statutory liability.

Written by William F. Schaake, CIC, CRM © April 22, 2011-2023 All Rights Reserved